Chicago-based PhoneBox Group are a global consulting team with a difference. CEO Michelle Calcagni was keen that her website didn’t just feel corporate and professional – she wanted to covey her personality as well as her expertise.
Like a lot of my clients, PhoneBox Group started their online journey with a DIY website. While it was a solid start, homemade sites often can’t keep up as your business scales, and that’s where I stepped in. The PhoneBox Group team knew their existing website wasn’t representing their global brand online. They came to me for a website redesign to reflects the calibre of clients the team work with. The website needed to hold its own alongside the slick professional corporate style of PhoneBox Group’s competitors, while retaining the brand’s character. We redesigned the site from scratch using existing copy.
What about The Highboard Creative’s offering, background or approach was important to you?
I loved that Clare’s approach is so collaborative and focused on bringing out the best aspects of a firm/leader. I wanted to push boundaries, try new things and create a feeling as much as provide information. I knew from talking with Clare and looking at her approach that she could provide this. Just the idea of someone who starts a project by celebrating women with strong personalities was a huge draw!
How did the work we did together impact your organization?
There has been a great impact internally and externally. Internally, our new site has become the foundation of all of our marketing and sales strategies. Having such a professional site meant that we could embed its content in proposals and it’s also been specifically created to be scalable. Externally, the site has gotten rave reviews and we’ve been asked many times who created it. Here’s what I love most – the feedback always talks about how it represents PhoneBox accurately in terms of both content and the feelings it inspires.
What is it like to work with Clare?
In one word – fabulous! This was a true collaboration, with ideas flying back and forth throughout the project. Clare also challenged me, asking questions and suggesting approaches that I might not have considered or that I found a bit scary (but that were the right solutions). Clare wasn’t my supplier for this project – she was my partner in it. That made a big difference, and is one reason I think she’s so well suited to working with strong, smart women.
What would you tell others about Clare/The Highboard Creative?
Websites can be nightmare projects (I know from experience), but my perspective has entirely changed after this project. The most telling statement is at the end of the project, I was already looking forward to Phase 2 because I miss Clare’s collaboration and our conversations!