WEBSITES FOR INTERIOR DESIGNERS
You're ready to upscale your website
Your website doesn’t resonate with your ideal client or reflect the service you provide and your vision for your business. As someone with your careful eye for visuals, I know you already understand the importance of making an impact. And as a business owner myself, I know how much is vying for your time and energy. It’s all too easy to give so much of yourself to client projects that your own business gets pushed to the back of the queue.
While you know you need to prioritise your website in order to reach your ideal clients and scale your business, the thought of a big new project can feel overwhelming when you already have so much on your plate. But I’m here to show you that with the right team in place, your website design journey can be simple, streamlined and enjoyable.
Let me give you and your website the same care and attention you offer your clients with a beautiful and strategic website that aligns with your vision and effortlessly sends your ideal clients directly to you.
When you work with me, you have my undivided attention. I will create you a classic and strategic website that celebrates your values and design skills and stands the test of time. Your website should be a strategic partner to your business, supporting you behind the scenes so you have the freedom to do the work that matters most and spend time with those you love.
In a world determined to keep us online, I believe you speak volumes by representing your brand with confidence, clarity and style and allowing your clients to access the information they need in a way that feels both intuitive and joyful.
Your time, reputation and life outside work are important to me and I want our project together to feel intentional, enjoyable and worry-free. I strive to make the process as worry-free and simple as possible, always respecting your time and energy.
Every client brings a unique vision to the table, and I’m committed to making that vision a reality. I foster an environment where your input matters every step of the way, and together, we craft a website that is completely personal to you and emphasises your strategic goals.
Hi, I'm Clare Cahill
I was given my first book on web design for my fifteenth birthday and have been designing websites ever since. I have worked with professionals in a variety of industries, from lawyers, arbitrators, coaches and investment advisors to restaurants, e-commerce businesses and sports clubs, but when I worked with my first interior design client, I knew I’d found my calling. With my love of all things ‘home’ to my geeky obsession with perfecting the look and feel of the websites I build, I knew I could bring special value to interior designers.
I live in North London with my husband, our two daughters and our dog, Bella. We love living less than thirty minutes from the museums, restaurants and shops of the capital, but I’m lucky to work from my design studio, surrounded by farms and woodland in the beautiful Hertfordshire countryside. In August, you’ll find us on the beaches of Biarritz, in the Basque Country, South West France.
IN MY CLIENT'S WORDS
Clare wasn’t my supplier for this project – she was my partner in it."
I loved that Clare’s approach is so collaborative and focused on bringing out the best aspects of a firm/leader. Internally, our new site has become the foundation of all of our marketing and sales strategies. Having such a professional site meant that we could embed its content in proposals and it’s also been specifically created to be scalable.
– Michelle Calcagni
A simple process
When it comes to web design, it’s not about chasing the latest trends. For me, it’s about crafting a site that’s strategic that stands the test of time, capturing your vision and simplifying your workload.
I make a commitment to you. I genuinely care about your business, your reputation and your life outside work. My tried and tested web design process is organised, considered, enjoyable and simple and I create a space where ideas flow freely, making it a truly collaborative experience. I look for ways to streamline your workflows giving you back your precious time so you can focus on what matters to you most.
Share some details so I can prepare for our discovery call.
When your form has been submitted, you’ll see a link allowing you access to my calendar to book a call at your convenience. Our discovery call will take place over Zoom, lasting around 20-30 minutes, and is a relaxed opportunity for me to learn more about the work you do, the clients you serve and your vision for the future of your business.
We’ll take some time to talk through the functionality you need in order for your website to best support your business and appeal to your ideal clients.
You will receive a customised proposal that summarises our call together and outlines my recommendations for your new website. Within the proposal, you will find an estimated timeline and a detailed description of the design process and what’s included. If you believe your website could benefit from additional services like copywriting, visual branding, strategic SEO consulting or digital marketing, you will also find a quote included. You can then select the services that best suit your needs and set up your preferred payment plan.
With your deposit paid, it will be time to get started. Collaboration is at the heart of my design process. I understand that every client brings a unique vision to the table, and I’m committed to making that vision a reality. You will receive a Welcome Guide, which outlines the process in more detail, provides a checklist so you have a clear overview of everything I will require from you. Your welcome guide also contains some exercises to help you think through the goals and strategy that will underpin your site.
We will schedule a brand strategy call to deep dive into your processes, the work you do and the clients you serve, and together we will sketch out a timeline for the project that fits with your existing commitments.
If you’ve chosen to collaborate with our copywriter, I’ll introduce you to her so she can familiarise herself with your needs and create tailored copy for you. Additionally, our SEO consultants are available upon request to build your SEO strategy, providing guidance on keywords, metadata, and a content plan going forwards.
I always request that copywriting and images are submitted in full before I begin the design process, and they will be added to the site in one session when we go into development.
Website design involves the creative and technical process of planning, structuring, and visually designing the layout, appearance, and user interface of a website to ensure your clients enjoy an engaging and user-friendly online experience.
If you have chosen for us to design (or re-design) your logo, typography and branding, this is the moment when I’ll integrate your fresh new look into your website. I will sketch out your homepage and send across a video with a summary of the thoughts behind the design and functionality. Your opinion is important to me, and you will have the opportunity to refine the design before we progress to website development. There are three revisions available during the design phase.
With your design approved, we are ready to build out the site, add any plug-ins and develop any functionality you require. By the end of the development phase, you will have a clickable website to explore, built on WordPress within a secure staging environment.
The big day has arrived, and your stunning new website is all set to go live! I dedicate plenty of time to thoroughly test your site across browsers and devices, ensuring that all your plugins are running smoothly and your SEO strategy is fully integrated.
This is such an important day – it’s time to celebrate your hard work and the vision you have for the future of your business.
It is so important to me that I empower you to take ownership of your beautiful new website and maintain it yourself if that’s what you choose to do. You will retain full control of your new website in its entirety and I will book in a training slot with you to show you around. If you are hosting a blog I will share your post templates and explain how to use them, and you can invite your team to our session to ensure you can delegate with ease.
If you would prefer for me to maintain and update your website going forwards, we can get you set up on one of my care plans. Your New Website Guide will house your login information, any video or written tutorials you require, and your design files.
Your Questions Answered
Choosing the right creative partner feels like a huge step – there are so many designers out there. Below, you’ll find the answers to some of the questions I most often receive. If you have further questions, don’t hesitate to get in touch.
For years, I worked with professionals from a range of industries, including law, investment and finance, sports clubs, hospitality and consulting. I decided to focus on supporting interior designers because I know it is a field I can add extra value to with my eye for visual spacing, balance and typography.
That said, I love to support professionals from other fields – please get in touch to find out whether we’re the right fit.
The best person to ask is my past clients – please take a look at my case studies for a thorough answer! I take a lot of care over the thoughtful experience I put together for my clients – it’s important to me that I demystify and simplify the web design process so that you can enjoy the journey.
I also believe your website should be a powerhouse, working hard for you behind the scenes while you focus on your clients and then enjoy your life behind the scenes. I am passionate about using SEO and intentional design to leverage your site and bring your ideal clients to your door.
It is important to me that my clients receive the service they need within their budget. Your proposal will vary depending on whether you need support with branding, copywriting and digital strategy, and whether you require a blog. As a rough guide, projects usually cost between £3,000 ($3,800) for a simple one page site and £10,000 ($12,000) for a full website and blog. I itemise my proposal to allow you to pick the investment that feels right for you.
You can read more about how much it costs to build a website here.
I take a 50% deposit at the start of the project, with the remainder payable prior to website launch. Alternatively, you can choose to pay in instalments, with the website launch scheduled after the final payment has been received.
My Care Packages start from £100 ($125) per month, which includes hosting, updates, backups and security checks.
If you would like extra design work, including support with adding blog posts and sourcing images, I can handle that too! You can pay monthly, quarterly or annually and schedule your design hours monthly or quarterly depending on what suits your workflow.
This really varies – if you have a clear vision for your site and your content and images ready (or plan to work with a copywriter), your website could be ready for launch within a month from when I receive the final content. I schedule projects as they come in, depending on my workload and yours, and we plan a timeline together at the outset of the project.
You absolutely can, but keep in mind that it is usually the biggest job of the website build. I have a brilliant copywriter who is on hand to support you with your copy if needed, and would be happy to put you in touch. Click here to learn more about copywriting and your website design project.
I have done a lot of branding work for previous clients, including selecting and refining a colour palette and typography and logo design. I can also support you with print design for your business cards, letterheads, invoicing and email templates, as well as social media templates.
I have a sixtypoint SEO checklist that I work through for every client to ensure we give your website the very best possible chance of ranking for SEO. If you wish to get more support on SEO, I have an expert SEO consultant who provide you with a tailor made strategy and content plan for the first three months of your business.