Whether you’re starting fresh with a new site or seeking ways to supercharge your existing one, my resources are  here to guide you. You’ll find a wealth of inspiration, tips, and tricks to simplify your website design journey making sure your website becomes the dedicated partner your business truly deserves.

5 ways your website could benefit from a blog

A website design project should never feel overly stressful, but there’s no denying there are plenty of decisions to be made. From strategy to copy, from colours to functionality, you have plenty on your plate and the thought of adding a blog may just be too much.

Often, clients come back to me when the dust has settled on the original flurry of design activity because they feel ready to take the next step and add a blog. Bringing traffic onto a site is an often overlooked element of the process, and folks often realise the value after they’ve launched the initial site. Adding a blog is a brilliant way to share expertise, case studies, and portfolio pieces, and to connect with visitors by giving them a peek behind the scenes of your business. With my geeky web designer hat on, I can’t deny it’s also a great way to boost SEO. So, let’s consider the ways your website could benefit from a blog.

  1. Establish authory and trust

A blog allows you to showcase your expertise in your industry. By providing valuable, informative, and insightful content, you can establish your brand as an authority in your field. Whether it’s through how-to guides, industry news, or opinion pieces, a blog gives you the platform to share your knowledge and build credibility. When visitors see that you know your stuff, they are more likely to trust your brand and consider your products or services.

  1. Engage with your followers and provide value

Let’s face it, we all crave connection. Your blog is the perfect place to engage with your audience on a more personal level. Share stories and tips, solve problems and offer insight to establish and develop a sense of community around your brand. Whether you offer Q&A style posts based on comments you’ve gathered via your social media posts or offer clients a look behind the scenes at your business or lifestyle more generally, a blog can be a great way to have clients learn a little more about the real you.

  1. Improve SEO

There is no denying, blogs help improve your website’s search engine rankings. By regularly publishing relevant content with targeted keywords, you make it easier for search engines to index your site and boost its visibility. Each blog post creates a new page, increasing your chances of appearing in search results and attracting organic traffic. Keeping your blog updated with new content not only tells search engines that your website is active and up-to-date, but it also shows them that you’re relevant to what people are searching for, which can boost your rankings, meaning more eyeballs on your site. By linking to other pages on your site in your blog posts, you’re giving search engines more pathways to explore your content, which is like rolling out the red carpet for your SEO.

  1. Showcase Your portfolio

You may think at first that a blog means a load of extra work – in the form of writing. Some of us love to write, and for others it can feel like a chore, so clients are always relieved when I share that a blog can function in different ways depending on your industry. I work with a lot of designers, and a blog is a brilliant way to showcase portfolio pieces, telling the story behind the design along with beautiful visuals. I also support a number of clients who work in legals and in education, and a blog for those folks might be a collection of the podcasts they’ve been invited to speak on or journal articles and books they’ve contributed to. For a personal trainer, your blog could feature training videos and tips. Most professionals benefit from a blog used to collate case studies and client testimonials, or a comprehensive resource centre.

  1. Build your sales funnel

Blogs can guide potential customers through their buying journey. From awareness to consideration to decision, well-crafted blog posts can address different stages of the sales funnel, helping convert visitors into leads and eventually, customers.

Incorporating a blog into your website strategy is a smart move that can bring significant benefits, and it doesn’t even need to be a huge project. I offer a one day done-for-you blog design day service for clients with existing websites. If you haven’t already, now is the perfect time to start a blog and unlock the full potential of your website. Happy blogging!

About the author

Clare Cahill is a website designer with a passion for creating websites for interior designers. Clare creates classic, strategic websites that stand the test of time, as well as offering software based solutions to streamline your workflow behind the scenes.

Ready to elevate your interior design website?

As an interior designer, you know you need a website that reflects your commitment to quality and gives your ideal clients confidence in your ability to bring order and beauty to their homes, as well as offering them a glimpse of the exceptional experience they can expect working with you.

Your time is precious and shouldn’t be spent learning to code and maintain a website. You want to work with a website designer who understands your values, celebrates your work and ensures the process is simple and enjoyable.

To get started, share some details so I can prepare for our first meeting, and you’ll receive a link to book a discovery call. 

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"Clare took my website from generic and drab, to capturing my brand in every single way."

“If you’re a designer in need of a professional website designer, Clare is absolutely your go to. Clare took my website from generic and drab, to capturing my brand in every single way. Her knowledge around processes, aesthetics, and website functionality are at the highest level in the business. She is quick to respond to feedback and quick to make any changes should you want any. As designers- we are built to focus on creating beautiful spaces for our clients. Let Clare help you with the backend of how to elevate what you do and help target the right clients for your business. I can’t say enough wonderful things about her services.”

– Sarah Williams
Locke Interiors

Your Questions Answered

Choosing the right creative partner feels like a huge step – there are so many designers out there. Below, you’ll find the answers to some of the questions I most often receive. If you have further questions, don’t hesitate to get in touch.

For years, I worked with professionals from a range of industries, including law, investment and finance, sports clubs, hospitality and consulting. I decided to focus on supporting interior designers because I know it is a field I can add extra value to with my eye for visual spacing, balance and typography.

That said, I love to support professionals from other fields – please get in touch to find out whether we’re the right fit.

The best person to ask is my past clients – please take a look at my case studies for a thorough answer! I take a lot of care over the thoughtful experience I put together for my clients – it’s important to me that I demystify and simplify the web design process so that you can enjoy the journey.

I also believe your website should be a powerhouse, working hard for you behind the scenes while you focus on your clients and then enjoy your life behind the scenes. I am passionate about using SEO and intentional design to leverage your site and bring your ideal clients to your door.

It is important to me that my clients receive the service they need within their budget. Your proposal will vary depending on whether you need support with branding, copywriting and digital strategy, and whether you require a blog. As a rough guide, projects usually cost between £3,000 ($3,800) for a simple one page site and £10,000 ($12,000) for a full website and blog. I itemise my proposal to allow you to pick the investment that feels right for you.

You can read more about how much it costs to build a website here.

I take a 50% deposit at the start of the project, with the remainder payable prior to website launch. Alternatively, you can choose to pay in instalments, with the website launch scheduled after the final payment has been received.

My Care Packages start from £100 ($125) per month, which includes hosting, updates, backups and security checks.

If you would like extra design work, including support with adding blog posts and sourcing images, I can handle that too! You can pay monthly, quarterly or annually and schedule your design hours monthly or quarterly depending on what suits your workflow.

This really varies – if you have a clear vision for your site and your content and images ready (or plan to work with a copywriter), your website could be ready for launch within a month from when I receive the final content. I schedule projects as they come in, depending on my workload and yours, and we plan a timeline together at the outset of the project.

You absolutely can, but keep in mind that it is usually the biggest job of the website build. I have a brilliant copywriter who is on hand to support you with your copy if needed, and would be happy to put you in touch. Click here to learn more about copywriting and your website design project.

I have done a lot of branding work for previous clients, including selecting and refining a colour palette and typography and logo design. I can also support you with print design for your business cards, letterheads, invoicing and email templates, as well as social media templates.

I have a sixtypoint SEO checklist that I work through for every client to ensure we give your website the very best possible chance of ranking for SEO. If you wish to get more support on SEO, I have an expert SEO consultant who provide you with a tailor made strategy and content plan for the first three months of your business.