Whether you’re starting fresh with a new site or seeking ways to supercharge your existing one, my resources are  here to guide you. You’ll find a wealth of inspiration, tips, and tricks to simplify your website design journey making sure your website becomes the dedicated partner your business truly deserves.

5 ways to upgrade your DIY website

Designing your own website can be an exciting, rewarding and budget-friendly choice in the earliest stages of your new business. Thinking through your website design can help you clarify the purpose of your business and set goals. Designing your own site can help you figure out your USP and how you want clients to reach you. Creating a website helps you identify your target audience, as well as getting hands-on with your branding and visual identity.

Transforming a homemade website into a more professional-looking one doesn’t require a complete overhaul – with some strategic improvements, you can elevate the design. Here are some tips to upgrade your homemade website.

  1. Think visual

Homemade websites are easy to spot. Inconsistent spacing and visual overwhelm are common issues, so simplicity and attention to detail is key. Select a cohesive colour palette that aligns with your brand. Go for a maximum of three colours, varying the tones to add interest. You can use a tool like Coolors to visualise how the colours work alongside each other. Again, with typography, go minimal. I recommend choosing three fonts, using weight and spacing to add variety. Choose professional and easy-to-read styles and keep styles and sizes consistent to maintain visual coherence. Check your fonts are available across the software you use (including email marketing and graphic design software). Choose visuals that resonate with your brand and content and delete any low-resolution or pixelated images. 

  1. Optimise for mobile devices and check your website across browsers

Ensure your website is fully responsive, so it looks great and functions well on all screen sizes. Check the spacing on your nav menu – is it easy for mobile users to click the links you want them to access? Check on all major browsers and with every possible screen size.

  1. Create consistent content

Arrange your content logically and create clear navigation menus. You can create 50 pages using Wix, but that is absolutely no excuse to build a bloated site. Include prominent and well-designed CTAs throughout your website to guide visitors to take specific actions and keep your website content fresh and up to date. Regularly update blog posts, product listings, or news sections and integrate with your social media profiles to show your website is actively maintained. 

  1. Go geeky

Install an SSL certificate to encrypt data and provide a secure browsing experience for your visitors, use secure hosting, ensure your About, Contact, Privacy Policy and TOS pages are present, as well as any legal disclaimers relevant to your industry. Check for and fix broken links for a smooth browsing experience, check for and optimise your 404 page, resize, optimise and compress images, use a CDN service and use redirects, noindex and nofollow correctly. Check your site speed regularly to ensure it is quick to load to make a HUGE impact to your Google search rankings.

  1. Proofread and check

Everything should be read aloud to ensure you have a good flow through your copy and your tone of voice feels consistent across the various pages.

Remember, designing your own website requires time, patience, and a willingness to learn. If you’re up for the challenge, DIY website design can be a fantastic way to showcase your creativity and save money. However, if you feel overwhelmed or lack the necessary skills, don’t hesitate to seek professional help from a web designer or developer. Whichever path you choose, a well-thought-out plan and a clear vision will set you on the right track to creating a stunning and successful website! 

About the author

Clare Cahill is a website designer with a passion for creating websites for interior designers. Clare creates classic, strategic websites that stand the test of time, as well as offering software based solutions to streamline your workflow behind the scenes.

Ready to elevate your interior design website?

As an interior designer, you know you need a website that reflects your commitment to quality and gives your ideal clients confidence in your ability to bring order and beauty to their homes, as well as offering them a glimpse of the exceptional experience they can expect working with you.

Your time is precious and shouldn’t be spent learning to code and maintain a website. You want to work with a website designer who understands your values, celebrates your work and ensures the process is simple and enjoyable.

To get started, share some details so I can prepare for our first meeting, and you’ll receive a link to book a discovery call. 

Let’s create a beautiful, timeless website that speaks directly to your ideal clients, streamlines your workflow behind the scenes and honours your reputation.


I am a web designer with a passion for supporting interior designers and creative professionals


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"Clare took my website from generic and drab, to capturing my brand in every single way."

“If you’re a designer in need of a professional website designer, Clare is absolutely your go to. Clare took my website from generic and drab, to capturing my brand in every single way. Her knowledge around processes, aesthetics, and website functionality are at the highest level in the business. She is quick to respond to feedback and quick to make any changes should you want any. As designers- we are built to focus on creating beautiful spaces for our clients. Let Clare help you with the backend of how to elevate what you do and help target the right clients for your business. I can’t say enough wonderful things about her services.”

– Sarah Williams
Locke Interiors

Your Questions Answered

Choosing the right creative partner feels like a huge step – there are so many designers out there. Below, you’ll find the answers to some of the questions I most often receive. If you have further questions, don’t hesitate to get in touch.

For years, I worked with professionals from a range of industries, including law, investment and finance, sports clubs, hospitality and consulting. I decided to focus on supporting interior designers because I know it is a field I can add extra value to with my eye for visual spacing, balance and typography.

That said, I love to support professionals from other fields – please get in touch to find out whether we’re the right fit.

The best person to ask is my past clients – please take a look at my case studies for a thorough answer! I take a lot of care over the thoughtful experience I put together for my clients – it’s important to me that I demystify and simplify the web design process so that you can enjoy the journey.

I also believe your website should be a powerhouse, working hard for you behind the scenes while you focus on your clients and then enjoy your life behind the scenes. I am passionate about using SEO and intentional design to leverage your site and bring your ideal clients to your door.

It is important to me that my clients receive the service they need within their budget. Your proposal will vary depending on whether you need support with branding, copywriting and digital strategy, and whether you require a blog. As a rough guide, projects usually cost between £3,000 ($3,800) for a simple one page site and £10,000 ($12,000) for a full website and blog. I itemise my proposal to allow you to pick the investment that feels right for you.

You can read more about how much it costs to build a website here.

I take a 50% deposit at the start of the project, with the remainder payable prior to website launch. Alternatively, you can choose to pay in instalments, with the website launch scheduled after the final payment has been received.

My Care Packages start from £100 ($125) per month, which includes hosting, updates, backups and security checks.

If you would like extra design work, including support with adding blog posts and sourcing images, I can handle that too! You can pay monthly, quarterly or annually and schedule your design hours monthly or quarterly depending on what suits your workflow.

This really varies – if you have a clear vision for your site and your content and images ready (or plan to work with a copywriter), your website could be ready for launch within a month from when I receive the final content. I schedule projects as they come in, depending on my workload and yours, and we plan a timeline together at the outset of the project.

You absolutely can, but keep in mind that it is usually the biggest job of the website build. I have a brilliant copywriter who is on hand to support you with your copy if needed, and would be happy to put you in touch. Click here to learn more about copywriting and your website design project.

I have done a lot of branding work for previous clients, including selecting and refining a colour palette and typography and logo design. I can also support you with print design for your business cards, letterheads, invoicing and email templates, as well as social media templates.

I have a sixtypoint SEO checklist that I work through for every client to ensure we give your website the very best possible chance of ranking for SEO. If you wish to get more support on SEO, I have an expert SEO consultant who provide you with a tailor made strategy and content plan for the first three months of your business.