Whether you’re starting fresh with a new site or seeking ways to supercharge your existing one, my resources are  here to guide you. You’ll find a wealth of inspiration, tips, and tricks to simplify your website design journey making sure your website becomes the dedicated partner your business truly deserves.

5 ways to show up as your authentic self online

How well do you connect with your current and past clients? Do you share values and does the relationship feel easy and genuine? The clients you attract will depend on the way you present yourself on your website and on social media. People are drawn to those who reflect aspects of themselves or who represent an ideal they aspire to. So, when you show up with authenticity, you not only attract clients who are “your people” but also set the stage for a working relationship that will be  more enjoyable and aligned, with no feelings of impostor syndrome.

Yes, we want to attract our ideal clients – those who have the means and enthusiasm to book our services and jump in with both feet and big YES to projects. BUT it’s all about finding those clients by being the best version of who you are now, not the image you put across.

  1. Skip the filters

I’m talking literal and metaphorical – authenticity shines when it’s unfiltered. When you’re having photos taken, you absolutely want to feel at your most beautiful and confident, but you also want to be yourself – the version of you that will be recognisable to  clients when they book in for their first call. Consider the setting you choose, the clothes you wear and the implications your photos make. Yes, wear your very best clothes and have your hair and make up done professionally if that’s how you feel at your best. But think carefully before choosing an outfit you’d never usually wear or using a setting that isn’t where you would normally live or work. I’m a big tea drinker, and there will generally be a cup of tea somewhere about my person on most of my calls. Knowing this, my lovely photographer insisted we take a couple of shots with me holding a mug of tea when I had my most recent headshots done, and it’s something my more regular clients spotted straight away (and laughed at me for) when I posted my new images online.

  1. Show behind the scenes

Giving clients a glimpse into what goes on behind the scenes humanises your business, showing the effort, passion, and real people behind the product or service you provide. It builds trust and allows them to understand your values and work ethic. The right clients are drawn to your sincerity, and want to feel they know and understand you before they commit to working together.

  1. Share your stories

Pictures are never enough—neither are testimonials. While your home and sales pages place your clients centre stage, your About page, social media and Portfolio or Client Case Study pages are all about you and the service and value you provide. Sharing your story goes beyond showcasing your work; it delves into the narrative of how you made a difference. On your About page and social media, consider sharing personal details like your downtime activities, values, family, and the path that led you to your career. Within your Client Case Studies or Portfolio Pages, share the journey behind the success story – what did you need to consider when working with your client? How did you personalise the service you gave them? What problems did you overcome for or with them? What was your thinking behind the work you did with them? Clients want to connect with a story, and sharing your stories builds authenticity within your brand.

  1. Express your opinions

People connect with genuine voices, and sharing your thoughts shows integrity. Clients want more than a service; they want a personality, someone with convictions. When you share your opinions, you invite dialogue and connection. It’s a mark of transparency, signalling that you’re not just following trends but standing by your beliefs. So, don’t shy away from sharing your perspective—it’s a powerful way to cut through the noise, be memorable, and attract those who appreciate your authentic voice. Whether you have a quirky hobby, a cute pet, an interesting morning ritual, an appetite for reading books from an unusual genre or something that makes your workplace stand out, sharing your individuality gives an insight into the depth of your character.

  1. Consider your tone of voice

Your brand voice should feel absolutely you and absolutely authentic. If you don’t use long or complicated words in real life, don’t use them on your website or on social media. Flaunt your warmth and humour if that’s a key part of your personality, or celebrate professionalism and directness if that’s more your style. Don’t shy away from incorporating your catchphrases – they’re part of what makes you memorable . An “Are we a good fit” video, or introductory video is a brilliant way to help your clients get to know you, and a  great copywriter will be able to tap into and write in your unique voice and adapt the tone to fit every page. Your brand voice should feel like a genuine conversation, and your clients will feel like they know you before you even jump on the first call.

​​So, there you have it – five ways to inject authenticity into your online presence. Forget the filters, whether in photos or in the way you present yourself, and let your authenticity shine. Give clients a peek behind the curtain; humanise your business by showcasing the passion and people driving it. From expressing opinions to embracing quirks, let your genuine voice echo. Your brand is uniquely you – you are what sets it apart; make sure your online presence reflects that. After all, authenticity isn’t just a buzzword—it’s the magnet that draws in the clients who appreciate the real, unfiltered version of you.

About the author

Clare Cahill is a website designer with a passion for creating websites for interior designers. Clare creates classic, strategic websites that stand the test of time, as well as offering software based solutions to streamline your workflow behind the scenes.

Ready to elevate your interior design website?

As an interior designer, you know you need a website that reflects your commitment to quality and gives your ideal clients confidence in your ability to bring order and beauty to their homes, as well as offering them a glimpse of the exceptional experience they can expect working with you.

Your time is precious and shouldn’t be spent learning to code and maintain a website. You want to work with a website designer who understands your values, celebrates your work and ensures the process is simple and enjoyable.

To get started, share some details so I can prepare for our first meeting, and you’ll receive a link to book a discovery call. 

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"Clare took my website from generic and drab, to capturing my brand in every single way."

“If you’re a designer in need of a professional website designer, Clare is absolutely your go to. Clare took my website from generic and drab, to capturing my brand in every single way. Her knowledge around processes, aesthetics, and website functionality are at the highest level in the business. She is quick to respond to feedback and quick to make any changes should you want any. As designers- we are built to focus on creating beautiful spaces for our clients. Let Clare help you with the backend of how to elevate what you do and help target the right clients for your business. I can’t say enough wonderful things about her services.”

– Sarah Williams
Locke Interiors

Your Questions Answered

Choosing the right creative partner feels like a huge step – there are so many designers out there. Below, you’ll find the answers to some of the questions I most often receive. If you have further questions, don’t hesitate to get in touch.

For years, I worked with professionals from a range of industries, including law, investment and finance, sports clubs, hospitality and consulting. I decided to focus on supporting interior designers because I know it is a field I can add extra value to with my eye for visual spacing, balance and typography.

That said, I love to support professionals from other fields – please get in touch to find out whether we’re the right fit.

The best person to ask is my past clients – please take a look at my case studies for a thorough answer! I take a lot of care over the thoughtful experience I put together for my clients – it’s important to me that I demystify and simplify the web design process so that you can enjoy the journey.

I also believe your website should be a powerhouse, working hard for you behind the scenes while you focus on your clients and then enjoy your life behind the scenes. I am passionate about using SEO and intentional design to leverage your site and bring your ideal clients to your door.

It is important to me that my clients receive the service they need within their budget. Your proposal will vary depending on whether you need support with branding, copywriting and digital strategy, and whether you require a blog. As a rough guide, projects usually cost between £3,000 ($3,800) for a simple one page site and £10,000 ($12,000) for a full website and blog. I itemise my proposal to allow you to pick the investment that feels right for you.

You can read more about how much it costs to build a website here.

I take a 50% deposit at the start of the project, with the remainder payable prior to website launch. Alternatively, you can choose to pay in instalments, with the website launch scheduled after the final payment has been received.

My Care Packages start from £100 ($125) per month, which includes hosting, updates, backups and security checks.

If you would like extra design work, including support with adding blog posts and sourcing images, I can handle that too! You can pay monthly, quarterly or annually and schedule your design hours monthly or quarterly depending on what suits your workflow.

This really varies – if you have a clear vision for your site and your content and images ready (or plan to work with a copywriter), your website could be ready for launch within a month from when I receive the final content. I schedule projects as they come in, depending on my workload and yours, and we plan a timeline together at the outset of the project.

You absolutely can, but keep in mind that it is usually the biggest job of the website build. I have a brilliant copywriter who is on hand to support you with your copy if needed, and would be happy to put you in touch. Click here to learn more about copywriting and your website design project.

I have done a lot of branding work for previous clients, including selecting and refining a colour palette and typography and logo design. I can also support you with print design for your business cards, letterheads, invoicing and email templates, as well as social media templates.

I have a sixtypoint SEO checklist that I work through for every client to ensure we give your website the very best possible chance of ranking for SEO. If you wish to get more support on SEO, I have an expert SEO consultant who provide you with a tailor made strategy and content plan for the first three months of your business.