Whether you’re starting fresh with a new site or seeking ways to supercharge your existing one, my resources are  here to guide you. You’ll find a wealth of inspiration, tips, and tricks to simplify your website design journey making sure your website becomes the dedicated partner your business truly deserves.

5 ways impostor syndrome could show up during your web design project (and what to do about it)

Ever feel like you’re just faking it, despite your accomplishments? If so, you’re not alone. You can’t talk yourself out of impostor syndrome with worthy, practical advice, but you can pre-empt the ways it may show up in your website design project and prepare to head them off at the pass.

Let’s explore 5 common ways impostor syndrome can derail a website design project:

  1. Your new website needs to be a complete, perfect masterpiece in its first iteration.

I’d love for you to be kind enough to yourself to ditch this thinking. Your website will be extraordinary, and each little part will be strategically aligned to the success of your business and created with incredible attention to detail. Do you have to create a whole ten page opus of perfection from the get go? No. In fact, you’d be crazy to try. There is way more value in creating one or two exceptional pages as your phase one. Test conversions, gather feedback, then finetune before adding further pages. 

  1. Comparing yourself with others

The most valuable thing you can do as a client is create a strategy and stick to it. During your website journey, you may be distracted by your competitors and want to pivot to match what they’re doing, incorporating elements of their marketing, design or functionality. Recognise when that happens and resist. Nothing about your website design is set in stone, but the beauty of setting directives up front is that it guides you along the path that’s right for your business. Resist comparison and have faith in your own project.

  1. Believing you’re not ready for your headshots

You don’t even need headshots if you’re not comfortable with having them taken. I love a photoshoot, but for years I used a picture taken of me in our garden, on a sunny day, when I was feeling great. I was too busy serving my clients to have photos taken, you may well be the same, and that’s okay. Abandon the pressure for perfect headshots and definitely don’t wait until you have the perfect hair, outfit or body shape. You’re awesome as you are.

  1. Procrastinating to delay the launch

Launching is vulnerable, and it’s so tempting to hang about focusing on tiny details rather than putting yourself out there. Prepare for this to happen and recognise when it does. Don’t build roadblocks – take the leap.

  1. Writing the “why”

Nowhere does impostor syndrome show up more than when you’re writing about how awesome you are at your job to ensure your prospective client knows you’re the one to trust. If this part of the website design process makes you uncomfortable, delegate – speak to your website designer or a copywriter for help. Don’t forget to use your testimonials to boost your confidence and underpin your copy.

If impostor syndrome comes knocking during your website build, thank it for thinking of you…and then show it the door.

About the author

Clare Cahill is a website designer with a passion for creating websites for interior designers. Clare creates classic, strategic websites that stand the test of time, as well as offering software based solutions to streamline your workflow behind the scenes.

Ready to elevate your interior design website?

As an interior designer, you know you need a website that reflects your commitment to quality and gives your ideal clients confidence in your ability to bring order and beauty to their homes, as well as offering them a glimpse of the exceptional experience they can expect working with you.

Your time is precious and shouldn’t be spent learning to code and maintain a website. You want to work with a website designer who understands your values, celebrates your work and ensures the process is simple and enjoyable.

To get started, share some details so I can prepare for our first meeting, and you’ll receive a link to book a discovery call. 

Let’s create a beautiful, timeless website that speaks directly to your ideal clients, streamlines your workflow behind the scenes and honours your reputation.


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"Clare took my website from generic and drab, to capturing my brand in every single way."

“If you’re a designer in need of a professional website designer, Clare is absolutely your go to. Clare took my website from generic and drab, to capturing my brand in every single way. Her knowledge around processes, aesthetics, and website functionality are at the highest level in the business. She is quick to respond to feedback and quick to make any changes should you want any. As designers- we are built to focus on creating beautiful spaces for our clients. Let Clare help you with the backend of how to elevate what you do and help target the right clients for your business. I can’t say enough wonderful things about her services.”

– Sarah Williams
Locke Interiors

Your Questions Answered

Choosing the right creative partner feels like a huge step – there are so many designers out there. Below, you’ll find the answers to some of the questions I most often receive. If you have further questions, don’t hesitate to get in touch.

For years, I worked with professionals from a range of industries, including law, investment and finance, sports clubs, hospitality and consulting. I decided to focus on supporting interior designers because I know it is a field I can add extra value to with my eye for visual spacing, balance and typography.

That said, I love to support professionals from other fields – please get in touch to find out whether we’re the right fit.

The best person to ask is my past clients – please take a look at my case studies for a thorough answer! I take a lot of care over the thoughtful experience I put together for my clients – it’s important to me that I demystify and simplify the web design process so that you can enjoy the journey.

I also believe your website should be a powerhouse, working hard for you behind the scenes while you focus on your clients and then enjoy your life behind the scenes. I am passionate about using SEO and intentional design to leverage your site and bring your ideal clients to your door.

It is important to me that my clients receive the service they need within their budget. Your proposal will vary depending on whether you need support with branding, copywriting and digital strategy, and whether you require a blog. As a rough guide, projects usually cost between £3,000 ($3,800) for a simple one page site and £10,000 ($12,000) for a full website and blog. I itemise my proposal to allow you to pick the investment that feels right for you.

You can read more about how much it costs to build a website here.

I take a 50% deposit at the start of the project, with the remainder payable prior to website launch. Alternatively, you can choose to pay in instalments, with the website launch scheduled after the final payment has been received.

My Care Packages start from £100 ($125) per month, which includes hosting, updates, backups and security checks.

If you would like extra design work, including support with adding blog posts and sourcing images, I can handle that too! You can pay monthly, quarterly or annually and schedule your design hours monthly or quarterly depending on what suits your workflow.

This really varies – if you have a clear vision for your site and your content and images ready (or plan to work with a copywriter), your website could be ready for launch within a month from when I receive the final content. I schedule projects as they come in, depending on my workload and yours, and we plan a timeline together at the outset of the project.

You absolutely can, but keep in mind that it is usually the biggest job of the website build. I have a brilliant copywriter who is on hand to support you with your copy if needed, and would be happy to put you in touch. Click here to learn more about copywriting and your website design project.

I have done a lot of branding work for previous clients, including selecting and refining a colour palette and typography and logo design. I can also support you with print design for your business cards, letterheads, invoicing and email templates, as well as social media templates.

I have a sixtypoint SEO checklist that I work through for every client to ensure we give your website the very best possible chance of ranking for SEO. If you wish to get more support on SEO, I have an expert SEO consultant who provide you with a tailor made strategy and content plan for the first three months of your business.