WEBSITE DESIGN | INTERIOR DESIGN

Resources

Whether you’re starting fresh with a new site or seeking ways to supercharge your existing one, my resources are  here to guide you. You’ll find a wealth of inspiration, tips, and tricks to simplify your website design journey making sure your website becomes the dedicated partner your business truly deserves.

5 tips to improve your SEO

Does SEO feel like a dark art? Although it may seem intimidating, focusing on SEO is crucial for any website owner as it directly impacts the visibility and success of your site. By implementing effective SEO strategies, you can improve your website’s search engine rankings, attract more organic traffic, and reach a wider audience. A well-optimised website builds credibility and trust with search engines, leading to increased brand authority and recognition. In today’s competitive digital landscape, prioritising SEO is essential for driving sustainable growth, expanding your online reach, and staying ahead of the competition. 

Let’s look at five strategies to boost SEO and drive traffic to your site:

  1. Keyword Research

Identify relevant keywords that align with your content and audience’s search intent. Use tools like Google Keyword Planner or Ubersuggest to discover valuable keywords, or enlist the help of an SEO specialist. Use your target keyword in the url, title, heading and first paragraph, and in your meta title and description.

  1. Create Quality Content

Create high-quality, valuable, and relevant content that addresses your audience’s needs and queries. Engaging content keeps visitors coming back for more which leads to the search engines trusting and prioritising your site. Write for your reader, rather than cramming keywords into every sentence, ensuring each page has unique content. Duplicate content can hurt your SEO rankings, so each page should be unique. 

  1. Optimise for Mobile

Ensure your website is fully responsive and mobile-friendly. Google prioritises mobile-friendly websites in its search rankings. Easy navigation and clear calls-to-action encourage visitors to explore and engage. 

  1. Link Building

Claim your Google My Business, Yelp and Bing listings and optimise them, requesting and replying to reviews on those platforms. Link to relevant inner pages and authoritative external websites and claim brand mentions from other sites, asking them to link to your website. Ensure your URLs are short and descriptive and use location-specific content if you can.

  1. Go Geek

Ensure About, Contact, Privacy Policy and TOS pages are present, as well as any necessary legal pages. Check and optimise your 404 page, check and fix broken links, fix missing and duplicate meta titles and descriptions and use redirects, nofollow and noindex properly. Disable irrelevant pages from being indexed and use a CDN and reliable hosting with security certificates in place. Create a sitemap to provide structured data to search engines, optimise and compress images, name every image and use alt text.

Remember, SEO is an ongoing process, and patience is key. Keep implementing these best practices, track your results, and adapt your strategy accordingly. The rewards of a well-optimised website are higher rankings, increased organic traffic, and more opportunities for success! So, let’s get our SEO game on point and soar to the top of those search results! 

About the author

Clare Cahill is a website designer with a passion for creating websites for interior designers. Clare creates classic, strategic websites that stand the test of time, as well as offering software based solutions to streamline your workflow behind the scenes.

Ready to elevate your interior design website?

As an interior designer, you know you need a website that reflects your commitment to quality and gives your ideal clients confidence in your ability to bring order and beauty to their homes, as well as offering them a glimpse of the exceptional experience they can expect working with you.

Your time is precious and shouldn’t be spent learning to code and maintain a website. You want to work with a website designer who understands your values, celebrates your work and ensures the process is simple and enjoyable.

To get started, share some details so I can prepare for our first meeting, and you’ll receive a link to book a discovery call. 

Let’s create a beautiful, timeless website that speaks directly to your ideal clients, streamlines your workflow behind the scenes and honours your reputation.

LOVELY TO MEET YOU

I am a web designer with a passion for supporting interior designers and creative professionals

WORK WITH ME

Are you ready to elevate your website and start working with your dream clients?

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IN MY CLIENT'S WORDS

"Clare took my website from generic and drab, to capturing my brand in every single way."

“If you’re a designer in need of a professional website designer, Clare is absolutely your go to. Clare took my website from generic and drab, to capturing my brand in every single way. Her knowledge around processes, aesthetics, and website functionality are at the highest level in the business. She is quick to respond to feedback and quick to make any changes should you want any. As designers- we are built to focus on creating beautiful spaces for our clients. Let Clare help you with the backend of how to elevate what you do and help target the right clients for your business. I can’t say enough wonderful things about her services.”

– Sarah Williams
Locke Interiors

Your Questions Answered

Choosing the right creative partner feels like a huge step – there are so many designers out there. Below, you’ll find the answers to some of the questions I most often receive. If you have further questions, don’t hesitate to get in touch.

For years, I worked with professionals from a range of industries, including law, investment and finance, sports clubs, hospitality and consulting. I decided to focus on supporting interior designers because I know it is a field I can add extra value to with my eye for visual spacing, balance and typography.

That said, I love to support professionals from other fields – please get in touch to find out whether we’re the right fit.

The best person to ask is my past clients – please take a look at my case studies for a thorough answer! I take a lot of care over the thoughtful experience I put together for my clients – it’s important to me that I demystify and simplify the web design process so that you can enjoy the journey.

I also believe your website should be a powerhouse, working hard for you behind the scenes while you focus on your clients and then enjoy your life behind the scenes. I am passionate about using SEO and intentional design to leverage your site and bring your ideal clients to your door.

It is important to me that my clients receive the service they need within their budget. Your proposal will vary depending on whether you need support with branding, copywriting and digital strategy, and whether you require a blog. As a rough guide, projects usually cost between £3,000 ($3,800) for a simple one page site and £10,000 ($12,000) for a full website and blog. I itemise my proposal to allow you to pick the investment that feels right for you.

You can read more about how much it costs to build a website here.

I take a 50% deposit at the start of the project, with the remainder payable prior to website launch. Alternatively, you can choose to pay in instalments, with the website launch scheduled after the final payment has been received.

My Care Packages start from £100 ($125) per month, which includes hosting, updates, backups and security checks.

If you would like extra design work, including support with adding blog posts and sourcing images, I can handle that too! You can pay monthly, quarterly or annually and schedule your design hours monthly or quarterly depending on what suits your workflow.

This really varies – if you have a clear vision for your site and your content and images ready (or plan to work with a copywriter), your website could be ready for launch within a month from when I receive the final content. I schedule projects as they come in, depending on my workload and yours, and we plan a timeline together at the outset of the project.

You absolutely can, but keep in mind that it is usually the biggest job of the website build. I have a brilliant copywriter who is on hand to support you with your copy if needed, and would be happy to put you in touch. Click here to learn more about copywriting and your website design project.

I have done a lot of branding work for previous clients, including selecting and refining a colour palette and typography and logo design. I can also support you with print design for your business cards, letterheads, invoicing and email templates, as well as social media templates.

I have a sixtypoint SEO checklist that I work through for every client to ensure we give your website the very best possible chance of ranking for SEO. If you wish to get more support on SEO, I have an expert SEO consultant who provide you with a tailor made strategy and content plan for the first three months of your business.