You’re hardworking and industrious, so when you started your business, creating your own website seemed like the logical choice. Inexpensive software like Wix made it easy to put a website together. When you start out, everything feels exciting and creating a website feels like a way to pull together the elements of your new brand.
A few years in and you don’t feel quite as proud of your website in its first iteration. It doesn’t look great compared with competitors, and now you’re busy working with clients, updating it feels like yet another task to add to an endless list.
If the below rings a bell for you, send me a message – you’re ready for a website upgrade.
- You’re resisting marketing
If driving traffic to your website via marketing makes you uncomfortable, it might be because your site doesn’t represent you like it used to. Maybe that’s in terms of looks, branding or messaging, or maybe it feels buggy or slow to load. This is a big issue because driving traffic to your site is key to growth – without a website you feel proud of, your business is set to stall.
- Your website doesn’t convert
If people visit your site, but the visits don’t lead to sales, it could be that your website isn’t optimised for conversions. This could be due to page load speed, messaging, images, branding, your choice of call to action, missing functionality or buggy software. A good website designer will focus on making your website easy to navigate, visually appealing and intuitive, optimising page loading speed and developing a great user experience with an emphasis on conversion.
- You’ve made inconsistent updates
This is so common, and it leads to an inconsistent feel throughout the site, which makes the website look unprofessional. When you update the website in bits and pieces you lose a feel for the site as a whole and end up with inconsistencies in typography, spacing, use of images and tone of voice. With an overview of your business, a designer will create a coherent, balanced site giving you a competitive edge.
- Your website is buggy on mobiles
Mobile users have different needs and behaviours compared to desktop users, and they expect a seamless and enjoyable experience when accessing your site on their smartphones or tablets. Mobile-friendly websites are designed to fit smaller screens, load quickly, and have intuitive navigation. If your website is buggy or only partially showing on mobile, you risk losing sales. By neglecting mobile optimisation, you fall behind competitors. Stay ahead of the curve by ensuring your website is accessible and user-friendly across devices.
- You don’t need the responsibility
If you’re struggling to update your site, it’s time to outsource. Protecting your website is crucial. Your website designer will ensure that your website has a valid SSL certificate to encrypt data transmission and regularly update your website’s software, plugins and themes to patch any security vulnerabilities. She will also conduct regular backups of your website to mitigate potential data loss…while you focus on growing your business.