Whether you’re starting fresh with a new site or seeking ways to supercharge your existing one, my resources are  here to guide you. You’ll find a wealth of inspiration, tips, and tricks to simplify your website design journey making sure your website becomes the dedicated partner your business truly deserves.

5 reasons to focus on copy on your interior design website

In the world of interior design, captivating visuals are your calling card—they showcase your style and creativity. But, when it comes to turning visitors into clients, copy needs to underpin your images and video. Let’s explore the art of blending stunning visuals with persuasive copy to not only wow your audience with your design prowess but also drive sales on your interior design website. 

  1. To share your values

Well-crafted copy sets you apart from the competition. It highlights your unique approach, style, and the value you bring to clients. Whether you have a passion for sustainability  or crafting the dream design and installation process for families with young children, well-written copy will differentiate your services and speak directly to your ideal client.

  1.  To drive your SEO strategy

Without words, your site is likely to fly under Google’s radar. Through carefully considered titles, page excerpts and a well thought out ongoing content strategy, your site will be the first to appear when your ideal clients search for your services, bringing them straight to your door.

  1. To showcase your professionalism

Informative and well-written copy establishes trust with your audience. Your copy can convey your dedication to delivering on time and on budget. By transparently explaining your project management process and sharing real-life case studies where you found solutions to not just meet but exceed expectations, you build credibility.

  1. To differentiate from your competitors

Your prospective client might have ten browser tabs open, and some of your local competitors might have a similar visual style to you. Use scroll-stopping copy to ensure your website is the tab they choose to keep open. Tell your story, share case studies, showcase your passion and engage a clear call to action to guide clients on their path to working together. Be authentic and let your personality shine. A little bit of you in your copy can be a memorable differentiator.

  1. To share your stories

A website visitor won’t know that you designed an entire room around an heirloom item of furniture or that you had a sectional custom built to your client’s specification. Use clear explanations to outline the thinking behind your designs.

Your website is your digital showroom, and copy brings it to life. It’s not just words on a page; it’s the voice of your brand, the storyteller of your projects, and the bridge that connects you with your audience. By embracing the art of copy, you can transform your website into a compelling, trust-building, and unforgettable experience. Let your words echo your passion, and watch as your carefully written copy brings your ideal clients straight to your door.

About the author

Clare Cahill is a website designer with a passion for creating websites for interior designers. Clare creates classic, strategic websites that stand the test of time, as well as offering software based solutions to streamline your workflow behind the scenes.

Ready to elevate your interior design website?

As an interior designer, you know you need a website that reflects your commitment to quality and gives your ideal clients confidence in your ability to bring order and beauty to their homes, as well as offering them a glimpse of the exceptional experience they can expect working with you.

Your time is precious and shouldn’t be spent learning to code and maintain a website. You want to work with a website designer who understands your values, celebrates your work and ensures the process is simple and enjoyable.

To get started, share some details so I can prepare for our first meeting, and you’ll receive a link to book a discovery call. 

Let’s create a beautiful, timeless website that speaks directly to your ideal clients, streamlines your workflow behind the scenes and honours your reputation.


I am a web designer with a passion for supporting interior designers and creative professionals


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"Clare took my website from generic and drab, to capturing my brand in every single way."

“If you’re a designer in need of a professional website designer, Clare is absolutely your go to. Clare took my website from generic and drab, to capturing my brand in every single way. Her knowledge around processes, aesthetics, and website functionality are at the highest level in the business. She is quick to respond to feedback and quick to make any changes should you want any. As designers- we are built to focus on creating beautiful spaces for our clients. Let Clare help you with the backend of how to elevate what you do and help target the right clients for your business. I can’t say enough wonderful things about her services.”

– Sarah Williams
Locke Interiors

Your Questions Answered

Choosing the right creative partner feels like a huge step – there are so many designers out there. Below, you’ll find the answers to some of the questions I most often receive. If you have further questions, don’t hesitate to get in touch.

For years, I worked with professionals from a range of industries, including law, investment and finance, sports clubs, hospitality and consulting. I decided to focus on supporting interior designers because I know it is a field I can add extra value to with my eye for visual spacing, balance and typography.

That said, I love to support professionals from other fields – please get in touch to find out whether we’re the right fit.

The best person to ask is my past clients – please take a look at my case studies for a thorough answer! I take a lot of care over the thoughtful experience I put together for my clients – it’s important to me that I demystify and simplify the web design process so that you can enjoy the journey.

I also believe your website should be a powerhouse, working hard for you behind the scenes while you focus on your clients and then enjoy your life behind the scenes. I am passionate about using SEO and intentional design to leverage your site and bring your ideal clients to your door.

It is important to me that my clients receive the service they need within their budget. Your proposal will vary depending on whether you need support with branding, copywriting and digital strategy, and whether you require a blog. As a rough guide, projects usually cost between £3,000 ($3,800) for a simple one page site and £10,000 ($12,000) for a full website and blog. I itemise my proposal to allow you to pick the investment that feels right for you.

You can read more about how much it costs to build a website here.

I take a 50% deposit at the start of the project, with the remainder payable prior to website launch. Alternatively, you can choose to pay in instalments, with the website launch scheduled after the final payment has been received.

My Care Packages start from £100 ($125) per month, which includes hosting, updates, backups and security checks.

If you would like extra design work, including support with adding blog posts and sourcing images, I can handle that too! You can pay monthly, quarterly or annually and schedule your design hours monthly or quarterly depending on what suits your workflow.

This really varies – if you have a clear vision for your site and your content and images ready (or plan to work with a copywriter), your website could be ready for launch within a month from when I receive the final content. I schedule projects as they come in, depending on my workload and yours, and we plan a timeline together at the outset of the project.

You absolutely can, but keep in mind that it is usually the biggest job of the website build. I have a brilliant copywriter who is on hand to support you with your copy if needed, and would be happy to put you in touch. Click here to learn more about copywriting and your website design project.

I have done a lot of branding work for previous clients, including selecting and refining a colour palette and typography and logo design. I can also support you with print design for your business cards, letterheads, invoicing and email templates, as well as social media templates.

I have a sixtypoint SEO checklist that I work through for every client to ensure we give your website the very best possible chance of ranking for SEO. If you wish to get more support on SEO, I have an expert SEO consultant who provide you with a tailor made strategy and content plan for the first three months of your business.