Whether you’re starting fresh with a new site or seeking ways to supercharge your existing one, my resources are  here to guide you. You’ll find a wealth of inspiration, tips, and tricks to simplify your website design journey making sure your website becomes the dedicated partner your business truly deserves.

5 reasons not to redesign your website

A website redesign is an exciting project, and there are plenty of reasons why it could be the logical next step for you (check out my post 5 signs you’re ready to upgrade your homemade website).

There are also reasons why it might not be the right choice at this point in time, and steps you can take if you’re not quite at that stage:

  1. You’re strapped for time

A website redesign is a big, exciting job. It’s also a collaborative process and most web designers will expect your input at various points throughout the project. You can outsource work to reduce the pressure, but the experts you hire will need you to make important decisions and attend meetings. Iterative design processes, user testing, and feedback incorporation also take time to implement and refine. It’s important to either set aside time to spend on your project so you can do it justice.

  1. You don’t have the finances

Designing a successful website begins with research and planning. This involves understanding your target audience, their needs, your business objectives, mapping out user flows, wireframing, and prototyping to ensure intuitive navigation and seamless interactions. To create a great, multipage website, you should expect to pay upwards of £5,000, which might not be a budget you have at the moment. While your client base grows, why not consider creating a new landing page or one page site instead, which you can build on as your business scales. It is always better to work in phases than to either overcommit financially or opt for a less experienced designer.

  1. Your currently website is converting brilliantly

Your existing website might have optimised conversion elements, such as well-placed calls-to-action and user flow. Redesigning without careful consideration can potentially impact conversion rates and sales. A website redesign can also impact your search engine rankings in the short term. If your current website performs well in search results, a complete overhaul might lead to temporary fluctuations in rankings and traffic. These factors can be taken into account at the website planning stage by your designer, but they’re worth keeping in mind. 

  1. You think it will increase sales

Redesigning alone does not guarantee an increase in sales. Strategic marketing, content optimisation, and other factors play crucial roles. Expecting a redesign to magically solve all business problems is unrealistic.

  1. You’re feeling left behind

While it’s important to be aware of competitors, redesigning your website because they have redesigned theirs may not align with your unique brand identity or user expectations. Wanting a fresh look is understandable, but a complete overhaul without assessing the existing design’s strengths and weaknesses may disregard valuable user familiarity and disrupt user experience, and prioritising visual appeal over usability and functionality can lead to a design that hinders user experience and fails to communicate your message effectively.

About the author

Clare Cahill is a website designer with a passion for creating websites for interior designers. Clare creates classic, strategic websites that stand the test of time, as well as offering software based solutions to streamline your workflow behind the scenes.

Ready to elevate your interior design website?

As an interior designer, you know you need a website that reflects your commitment to quality and gives your ideal clients confidence in your ability to bring order and beauty to their homes, as well as offering them a glimpse of the exceptional experience they can expect working with you.

Your time is precious and shouldn’t be spent learning to code and maintain a website. You want to work with a website designer who understands your values, celebrates your work and ensures the process is simple and enjoyable.

To get started, share some details so I can prepare for our first meeting, and you’ll receive a link to book a discovery call. 

Let’s create a beautiful, timeless website that speaks directly to your ideal clients, streamlines your workflow behind the scenes and honours your reputation.


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"Clare took my website from generic and drab, to capturing my brand in every single way."

“If you’re a designer in need of a professional website designer, Clare is absolutely your go to. Clare took my website from generic and drab, to capturing my brand in every single way. Her knowledge around processes, aesthetics, and website functionality are at the highest level in the business. She is quick to respond to feedback and quick to make any changes should you want any. As designers- we are built to focus on creating beautiful spaces for our clients. Let Clare help you with the backend of how to elevate what you do and help target the right clients for your business. I can’t say enough wonderful things about her services.”

– Sarah Williams
Locke Interiors

Your Questions Answered

Choosing the right creative partner feels like a huge step – there are so many designers out there. Below, you’ll find the answers to some of the questions I most often receive. If you have further questions, don’t hesitate to get in touch.

For years, I worked with professionals from a range of industries, including law, investment and finance, sports clubs, hospitality and consulting. I decided to focus on supporting interior designers because I know it is a field I can add extra value to with my eye for visual spacing, balance and typography.

That said, I love to support professionals from other fields – please get in touch to find out whether we’re the right fit.

The best person to ask is my past clients – please take a look at my case studies for a thorough answer! I take a lot of care over the thoughtful experience I put together for my clients – it’s important to me that I demystify and simplify the web design process so that you can enjoy the journey.

I also believe your website should be a powerhouse, working hard for you behind the scenes while you focus on your clients and then enjoy your life behind the scenes. I am passionate about using SEO and intentional design to leverage your site and bring your ideal clients to your door.

It is important to me that my clients receive the service they need within their budget. Your proposal will vary depending on whether you need support with branding, copywriting and digital strategy, and whether you require a blog. As a rough guide, projects usually cost between £3,000 ($3,800) for a simple one page site and £10,000 ($12,000) for a full website and blog. I itemise my proposal to allow you to pick the investment that feels right for you.

You can read more about how much it costs to build a website here.

I take a 50% deposit at the start of the project, with the remainder payable prior to website launch. Alternatively, you can choose to pay in instalments, with the website launch scheduled after the final payment has been received.

My Care Packages start from £100 ($125) per month, which includes hosting, updates, backups and security checks.

If you would like extra design work, including support with adding blog posts and sourcing images, I can handle that too! You can pay monthly, quarterly or annually and schedule your design hours monthly or quarterly depending on what suits your workflow.

This really varies – if you have a clear vision for your site and your content and images ready (or plan to work with a copywriter), your website could be ready for launch within a month from when I receive the final content. I schedule projects as they come in, depending on my workload and yours, and we plan a timeline together at the outset of the project.

You absolutely can, but keep in mind that it is usually the biggest job of the website build. I have a brilliant copywriter who is on hand to support you with your copy if needed, and would be happy to put you in touch. Click here to learn more about copywriting and your website design project.

I have done a lot of branding work for previous clients, including selecting and refining a colour palette and typography and logo design. I can also support you with print design for your business cards, letterheads, invoicing and email templates, as well as social media templates.

I have a sixtypoint SEO checklist that I work through for every client to ensure we give your website the very best possible chance of ranking for SEO. If you wish to get more support on SEO, I have an expert SEO consultant who provide you with a tailor made strategy and content plan for the first three months of your business.