Whether you’re starting fresh with a new site or seeking ways to supercharge your existing one, my resources are  here to guide you. You’ll find a wealth of inspiration, tips, and tricks to simplify your website design journey making sure your website becomes the dedicated partner your business truly deserves.

5 questions to ask when you request a testimonial

I hate seeing long, gimmicky sales pages. You know the ones I mean – the page is metres long with endless sales focussed copy and a flashing CTA after every few paragraphs. If I’m looking to hire and the professional I’m considering has enlisted that pushy sales style, for me it’s an instant no.

Ironically (as a website designer), I’m actually pretty anti screen time. I closely monitor my own screen time and my daughters’ and always respect companies whose websites make it easy and intuitive to find the information I need and take action quickly. As a serial rabbit hole visitor when it comes to reading reviews and comparing options for products and services, I try to use my gut feeling more (or rely on experts to guide me), rather than wasting time on research and spending endless time on my phone.

My goal when it comes to website design is to put the information at your prospective clients’ fingertips, allowing them to access everything they need on your site in a way that feels intuitive and joyful.

A great alternative to endless sales copy is to have a few really incredible testimonials from your loyal clients – you’re experienced, professional and great at your job, so you know they’ll be only too happy to support you.

A video testimonial always works best, but a beautifully written one is also fantastic. You can weave it into a longer case study or leave it to stand on its own, and a photo alongside the writing will bring it to life.

When it comes to testimonials on your website, it’s a case of quality over quantity. While it might be tempting to showcase a long list of 100 word testimonials, the truth is that the impact of these recommendations is often diluted. If a past client truly believes in your product or service, they will be more than happy to write a longer review. A more detailed testimonial gives credibility, authenticity and relatability and allows your satisfied customers to share the nuances of their experience, which lets potential clients understand how your offerings can solve their problems. A longer testimonial will also be more likely to engage the website visitor and keep them on site for longer, boosting the likelihood of them converting (and also boosting your SEO in the process).

While I have created testimonial pages before at a client’s request, I generally feel it’s best practice to feature testimonials on every page, remembering that your client might not enter your site via the homepage.

To get the best results, I always recommend sending questions to your previous clients for them to consider when writing their testimonial. This will provide them with a structure, which might lead to a longer piece of writing, and it will also prompt them to consider the more nuanced, feeling-based effects of your work together. Your clients don’t buy your service for its features – they’re buying the transformation your service provides for them. Here are five questions to consider asking your previous clients when requesting a testimonial:

  1. What challenge or problem were you facing before using my product/service and how was that impacting your business and making you feel?
  2. How did my product/service address that challenge or problem?
  3. Can you describe the specific results or benefits you experienced after using our product/service, and were any of the outcomes unexpected?
  4. When did you know you’d made the right choice in working with me?
  5. What would you say to someone who is considering using our product/service for the first time?

Remember, you can automate the review request process via an email automation if reaching out makes you feel uncomfortable, or you can hire a specialist who will liaise with your past clients on your behalf to interview them and write the testimonial for you.

About the author

Clare Cahill is a website designer with a passion for creating websites for interior designers. Clare creates classic, strategic websites that stand the test of time, as well as offering software based solutions to streamline your workflow behind the scenes.

Ready to elevate your interior design website?

As an interior designer, you know you need a website that reflects your commitment to quality and gives your ideal clients confidence in your ability to bring order and beauty to their homes, as well as offering them a glimpse of the exceptional experience they can expect working with you.

Your time is precious and shouldn’t be spent learning to code and maintain a website. You want to work with a website designer who understands your values, celebrates your work and ensures the process is simple and enjoyable.

To get started, share some details so I can prepare for our first meeting, and you’ll receive a link to book a discovery call. 

Let’s create a beautiful, timeless website that speaks directly to your ideal clients, streamlines your workflow behind the scenes and honours your reputation.


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"Clare took my website from generic and drab, to capturing my brand in every single way."

“If you’re a designer in need of a professional website designer, Clare is absolutely your go to. Clare took my website from generic and drab, to capturing my brand in every single way. Her knowledge around processes, aesthetics, and website functionality are at the highest level in the business. She is quick to respond to feedback and quick to make any changes should you want any. As designers- we are built to focus on creating beautiful spaces for our clients. Let Clare help you with the backend of how to elevate what you do and help target the right clients for your business. I can’t say enough wonderful things about her services.”

– Sarah Williams
Locke Interiors

Your Questions Answered

Choosing the right creative partner feels like a huge step – there are so many designers out there. Below, you’ll find the answers to some of the questions I most often receive. If you have further questions, don’t hesitate to get in touch.

For years, I worked with professionals from a range of industries, including law, investment and finance, sports clubs, hospitality and consulting. I decided to focus on supporting interior designers because I know it is a field I can add extra value to with my eye for visual spacing, balance and typography.

That said, I love to support professionals from other fields – please get in touch to find out whether we’re the right fit.

The best person to ask is my past clients – please take a look at my case studies for a thorough answer! I take a lot of care over the thoughtful experience I put together for my clients – it’s important to me that I demystify and simplify the web design process so that you can enjoy the journey.

I also believe your website should be a powerhouse, working hard for you behind the scenes while you focus on your clients and then enjoy your life behind the scenes. I am passionate about using SEO and intentional design to leverage your site and bring your ideal clients to your door.

It is important to me that my clients receive the service they need within their budget. Your proposal will vary depending on whether you need support with branding, copywriting and digital strategy, and whether you require a blog. As a rough guide, projects usually cost between £3,000 ($3,800) for a simple one page site and £10,000 ($12,000) for a full website and blog. I itemise my proposal to allow you to pick the investment that feels right for you.

You can read more about how much it costs to build a website here.

I take a 50% deposit at the start of the project, with the remainder payable prior to website launch. Alternatively, you can choose to pay in instalments, with the website launch scheduled after the final payment has been received.

My Care Packages start from £100 ($125) per month, which includes hosting, updates, backups and security checks.

If you would like extra design work, including support with adding blog posts and sourcing images, I can handle that too! You can pay monthly, quarterly or annually and schedule your design hours monthly or quarterly depending on what suits your workflow.

This really varies – if you have a clear vision for your site and your content and images ready (or plan to work with a copywriter), your website could be ready for launch within a month from when I receive the final content. I schedule projects as they come in, depending on my workload and yours, and we plan a timeline together at the outset of the project.

You absolutely can, but keep in mind that it is usually the biggest job of the website build. I have a brilliant copywriter who is on hand to support you with your copy if needed, and would be happy to put you in touch. Click here to learn more about copywriting and your website design project.

I have done a lot of branding work for previous clients, including selecting and refining a colour palette and typography and logo design. I can also support you with print design for your business cards, letterheads, invoicing and email templates, as well as social media templates.

I have a sixtypoint SEO checklist that I work through for every client to ensure we give your website the very best possible chance of ranking for SEO. If you wish to get more support on SEO, I have an expert SEO consultant who provide you with a tailor made strategy and content plan for the first three months of your business.