Whether you’re starting fresh with a new site or seeking ways to supercharge your existing one, my resources are  here to guide you. You’ll find a wealth of inspiration, tips, and tricks to simplify your website design journey making sure your website becomes the dedicated partner your business truly deserves.

5 mistakes to avoid on your interior design website

Building an interior design website is quite the journey, and every element, from visuals to SEO, plays a vital role. But when it all comes together just right, your website becomes your trusted partner, guiding your dream clients right to your doorstep. Let’s delve into five mistakes that can hinder your website’s success. From design missteps to content blunders, I’ll guide you on the path to creating a captivating and effective online presence that reflects your unique style and expertise.

1. A lack of SEO strategy

SEO strategy shouldn’t be an afterthought. From identifying your dream client, to choosing the right keywords, to planning out strategic content that truly resonates, SEO strategy should be woven through your website intentionally from the start. SEO doesn’t need to feel like a dark art – my SEO team will create a strategic roadmap to guide your design (or redesign), taking the pressure off you and giving you back time with your clients.

2. Too little copy

Your visuals may be the backbone of your website, but you need copy too. Great copy differentiates you from your competitors, shares the thinking behind your beautiful designs, explains the story behind your brand and (importantly) leverages your website for SEO, ensuring you appear on that all-important Google first page and turning your website into way more than just a pretty page. 

3. A lack of detail

Your “About” page is where you truly stand out and connect with your dream clients. It’s your chance to shine while addressing their needs. This page may still need to be all about your clients, but it’s also a fantastic opportunity to let your passion and experience sell your services. Share stories, highlight testimonials and case studies, and if you’re feeling a bit shy about self-promotion, don’t worry; my copywriting team is here to cheer you on and make you shine!

4. Mixed messaging

Looking to snag those full home renovation projects? Let’s make sure your website is singing that tune loud and clear! Head to your services page and let “full home renovation” take the spotlight. If your portfolio is organised by room, it might not hit the mark for clients seeking complete house transformations – try grouping by project instead. Shine a light on your expertise with full home interior design through engaging case studies. Tell stories to show off those moments where your project management wizardry truly made a difference on bigger and more complicated jobs.

5. Visual inconsistency

If you’re the creative genius behind your DIY interior design website on or SquareSpace, you might have noticed those little inconsistencies – like visual balance, spacing, and typography – that could be holding you back from wowing your dream clients. But worry not! You’re the detail-oriented maestro in the world of interiors, and the geeky world of web design is a whole other set of skills. Let me translate your interior design skills into a stunning, perfectly balanced website. 

About the author

Clare Cahill is a website designer with a passion for creating websites for interior designers. Clare creates classic, strategic websites that stand the test of time, as well as offering software based solutions to streamline your workflow behind the scenes.

Ready to elevate your interior design website?

As an interior designer, you know you need a website that reflects your commitment to quality and gives your ideal clients confidence in your ability to bring order and beauty to their homes, as well as offering them a glimpse of the exceptional experience they can expect working with you.

Your time is precious and shouldn’t be spent learning to code and maintain a website. You want to work with a website designer who understands your values, celebrates your work and ensures the process is simple and enjoyable.

To get started, share some details so I can prepare for our first meeting, and you’ll receive a link to book a discovery call. 

Let’s create a beautiful, timeless website that speaks directly to your ideal clients, streamlines your workflow behind the scenes and honours your reputation.


I am a web designer with a passion for supporting interior designers and creative professionals


Are you ready to elevate your website and start working with your dream clients?


Download Your Website Audit Checklist


"Clare took my website from generic and drab, to capturing my brand in every single way."

“If you’re a designer in need of a professional website designer, Clare is absolutely your go to. Clare took my website from generic and drab, to capturing my brand in every single way. Her knowledge around processes, aesthetics, and website functionality are at the highest level in the business. She is quick to respond to feedback and quick to make any changes should you want any. As designers- we are built to focus on creating beautiful spaces for our clients. Let Clare help you with the backend of how to elevate what you do and help target the right clients for your business. I can’t say enough wonderful things about her services.”

– Sarah Williams
Locke Interiors

Your Questions Answered

Choosing the right creative partner feels like a huge step – there are so many designers out there. Below, you’ll find the answers to some of the questions I most often receive. If you have further questions, don’t hesitate to get in touch.

For years, I worked with professionals from a range of industries, including law, investment and finance, sports clubs, hospitality and consulting. I decided to focus on supporting interior designers because I know it is a field I can add extra value to with my eye for visual spacing, balance and typography.

That said, I love to support professionals from other fields – please get in touch to find out whether we’re the right fit.

The best person to ask is my past clients – please take a look at my case studies for a thorough answer! I take a lot of care over the thoughtful experience I put together for my clients – it’s important to me that I demystify and simplify the web design process so that you can enjoy the journey.

I also believe your website should be a powerhouse, working hard for you behind the scenes while you focus on your clients and then enjoy your life behind the scenes. I am passionate about using SEO and intentional design to leverage your site and bring your ideal clients to your door.

It is important to me that my clients receive the service they need within their budget. Your proposal will vary depending on whether you need support with branding, copywriting and digital strategy, and whether you require a blog. As a rough guide, projects usually cost between £3,000 ($3,800) for a simple one page site and £10,000 ($12,000) for a full website and blog. I itemise my proposal to allow you to pick the investment that feels right for you.

You can read more about how much it costs to build a website here.

I take a 50% deposit at the start of the project, with the remainder payable prior to website launch. Alternatively, you can choose to pay in instalments, with the website launch scheduled after the final payment has been received.

My Care Packages start from £100 ($125) per month, which includes hosting, updates, backups and security checks.

If you would like extra design work, including support with adding blog posts and sourcing images, I can handle that too! You can pay monthly, quarterly or annually and schedule your design hours monthly or quarterly depending on what suits your workflow.

This really varies – if you have a clear vision for your site and your content and images ready (or plan to work with a copywriter), your website could be ready for launch within a month from when I receive the final content. I schedule projects as they come in, depending on my workload and yours, and we plan a timeline together at the outset of the project.

You absolutely can, but keep in mind that it is usually the biggest job of the website build. I have a brilliant copywriter who is on hand to support you with your copy if needed, and would be happy to put you in touch. Click here to learn more about copywriting and your website design project.

I have done a lot of branding work for previous clients, including selecting and refining a colour palette and typography and logo design. I can also support you with print design for your business cards, letterheads, invoicing and email templates, as well as social media templates.

I have a sixtypoint SEO checklist that I work through for every client to ensure we give your website the very best possible chance of ranking for SEO. If you wish to get more support on SEO, I have an expert SEO consultant who provide you with a tailor made strategy and content plan for the first three months of your business.