Whether you’re starting fresh with a new site or seeking ways to supercharge your existing one, my resources are  here to guide you. You’ll find a wealth of inspiration, tips, and tricks to simplify your website design journey making sure your website becomes the dedicated partner your business truly deserves.

5 easy ways to update your interior design website

Regularly updating content on your website keeps things fresh, allowing clients to see your latest projects as well as being important for SEO (search engine optimisation).

Think of Google as a spider, crawling across your website to figure out whether you deserve to rank on that all important first page. Google considers the technical aspects of your site, including page speed, broken links, traffic and bounce rate, as well as content, when it decides where you should feature.

Continuously updating content can feel like a drag, and writing blog posts might not be your thing, but there are other ways to regularly update your website content to boost your SEO and keep your website interesting for returning clients.

1. Update content, rather than writing more

If you already have a blog, my SEO consultants can take a look through your posts, checking out which articles rank well, who they rank with and which keywords they rank for. If we find a post that’s hitting the sweet spot with your dream clients, our team will serve up some strategies to make it work even harder for you. That might mean tossing in fresh keywords or even blending a couple of posts for an SEO boost that’ll make your website sparkle. A refresh of existing content rather than writing more allows you to incorporate current SEO best practice and base your work on existing data, as well as saving you time.

2. Use project pages rather than blogs

A blog post doesn’t need to be a bunch of writing. You can use your blog as an archive of each project, sharing information on the brief, your design choices and sharing stories about how you went above and beyond to exceed your client’s expectations during the partnership. Include plenty of images and client testimonials to make your project page shine. Your web designer should be able to provide you with a template and word count to enable anyone on your team to write up your project pages, making it a quick and easy update. The great thing about project pages is that they will naturally include plenty of local SEO, including location names and suppliers, which is a great way to move up the rankings in your local community.

3. Repurpose existing content

If you have been interviewed for a podcast, why not transcribe the interview and have it turned into a few blog posts? If you’re strapped for time, hire a  content writer, who will happily take on this task, following your SEO strategy and giving your website a regular boost.

4. Add testimonials and case studies

Let your clients help you shine by requesting testimonials. Again, if you’re focussed on client projects, this task is easy to outsource. Liaise with a copywriter who will interview your clients and put together a case study or testimonial, which can then be sent directly to your web designer to appear on your website. If you have a little more time, ensure your designer sets up a testimonial template so you can add the relevant information yourself on site in a way that works beautifully with the design.

5. Portfolio refresh

Alongside your project pages, don’t forget to update your portfolio with new work regularly. I do retainer work for clients, adding to their portfolio monthly or quarterly depending on the way they work, and I have also set up training videos to empower my clients to follow the steps to update their portfolios themselves.

About the author

Clare Cahill is a website designer with a passion for creating websites for interior designers. Clare creates classic, strategic websites that stand the test of time, as well as offering software based solutions to streamline your workflow behind the scenes.

Ready to elevate your interior design website?

As an interior designer, you know you need a website that reflects your commitment to quality and gives your ideal clients confidence in your ability to bring order and beauty to their homes, as well as offering them a glimpse of the exceptional experience they can expect working with you.

Your time is precious and shouldn’t be spent learning to code and maintain a website. You want to work with a website designer who understands your values, celebrates your work and ensures the process is simple and enjoyable.

To get started, share some details so I can prepare for our first meeting, and you’ll receive a link to book a discovery call. 

Let’s create a beautiful, timeless website that speaks directly to your ideal clients, streamlines your workflow behind the scenes and honours your reputation.


I am a web designer with a passion for supporting interior designers and creative professionals


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"Clare took my website from generic and drab, to capturing my brand in every single way."

“If you’re a designer in need of a professional website designer, Clare is absolutely your go to. Clare took my website from generic and drab, to capturing my brand in every single way. Her knowledge around processes, aesthetics, and website functionality are at the highest level in the business. She is quick to respond to feedback and quick to make any changes should you want any. As designers- we are built to focus on creating beautiful spaces for our clients. Let Clare help you with the backend of how to elevate what you do and help target the right clients for your business. I can’t say enough wonderful things about her services.”

– Sarah Williams
Locke Interiors

Your Questions Answered

Choosing the right creative partner feels like a huge step – there are so many designers out there. Below, you’ll find the answers to some of the questions I most often receive. If you have further questions, don’t hesitate to get in touch.

For years, I worked with professionals from a range of industries, including law, investment and finance, sports clubs, hospitality and consulting. I decided to focus on supporting interior designers because I know it is a field I can add extra value to with my eye for visual spacing, balance and typography.

That said, I love to support professionals from other fields – please get in touch to find out whether we’re the right fit.

The best person to ask is my past clients – please take a look at my case studies for a thorough answer! I take a lot of care over the thoughtful experience I put together for my clients – it’s important to me that I demystify and simplify the web design process so that you can enjoy the journey.

I also believe your website should be a powerhouse, working hard for you behind the scenes while you focus on your clients and then enjoy your life behind the scenes. I am passionate about using SEO and intentional design to leverage your site and bring your ideal clients to your door.

It is important to me that my clients receive the service they need within their budget. Your proposal will vary depending on whether you need support with branding, copywriting and digital strategy, and whether you require a blog. As a rough guide, projects usually cost between £3,000 ($3,800) for a simple one page site and £10,000 ($12,000) for a full website and blog. I itemise my proposal to allow you to pick the investment that feels right for you.

You can read more about how much it costs to build a website here.

I take a 50% deposit at the start of the project, with the remainder payable prior to website launch. Alternatively, you can choose to pay in instalments, with the website launch scheduled after the final payment has been received.

My Care Packages start from £100 ($125) per month, which includes hosting, updates, backups and security checks.

If you would like extra design work, including support with adding blog posts and sourcing images, I can handle that too! You can pay monthly, quarterly or annually and schedule your design hours monthly or quarterly depending on what suits your workflow.

This really varies – if you have a clear vision for your site and your content and images ready (or plan to work with a copywriter), your website could be ready for launch within a month from when I receive the final content. I schedule projects as they come in, depending on my workload and yours, and we plan a timeline together at the outset of the project.

You absolutely can, but keep in mind that it is usually the biggest job of the website build. I have a brilliant copywriter who is on hand to support you with your copy if needed, and would be happy to put you in touch. Click here to learn more about copywriting and your website design project.

I have done a lot of branding work for previous clients, including selecting and refining a colour palette and typography and logo design. I can also support you with print design for your business cards, letterheads, invoicing and email templates, as well as social media templates.

I have a sixtypoint SEO checklist that I work through for every client to ensure we give your website the very best possible chance of ranking for SEO. If you wish to get more support on SEO, I have an expert SEO consultant who provide you with a tailor made strategy and content plan for the first three months of your business.