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5 components of a beautiful website for interior designers

When you work in a creative field, it can feel like there is extra pressure on your shoulders to have a website that stands ahead of the rest in terms of visual design.

A website for an interior designer, photographer, copywriter, PR firm or creative agency will naturally rely heavily on your branding and portfolio, and whether you choose to go bold and rich or minimal and clean, totally modern and groundbreaking or more traditional or classic, it needs to flow visually and feel beautifully considered and put together. As any designer knows, your visual preferences are personal, but whatever your vibe, consistency is key and your site must look intentional.

Let’s look at the 5 components of a beautiful website for an interior designer, photographer or creative:

  1. Portfolio

Your website will rely heavily on visuals and needs to prioritise high-quality images and galleries to effectively convey your skills and style. Your portfolio is at the heart of your website and needs to be organised, visually appealing, and easy to navigate, allowing potential clients to see the quality and diversity of your work. Ensure you use high resolution images, as well as a good quality image optimisation plugin to ensure your visuals don’t slow your page speed and affect your search engine rankings. Your portfolio or gallery could be tagged or categorised for easy filtering. If your a garden or interior designer and photographing your work isn’t your strength, investing in a photographer to showcase your talents is absolutely crucial – however great your testimonials, your website can’t impress with below-average photography.

  1. Branding

As a creative, you want your websites to reflect your creative flair and unique style using design elements and colour schemes.  Establish a consistent brand identity (including the tone of voice used for your content) that reflects your style and personality. Consistency is key, and you can use reliable spacing and beautiful typography to showcase your eye for detail.

  1. About You

Feature client testimonials or reviews to build trust and credibility. Include photos or video testimonials if available.  Provide a compelling “About” page that focuses on the why rather than the features. What sets you apart? How will the service you provide enhance your clients’ lives? Introduce your team so prospective clients feel comfortable with communications from others going forward and can put a face to the name.

  1. Contact Form

Do you receive inquiries from clients who are just shopping around and don’t have the means to pay? You can create a beautiful and responsive form to understand the style prospective clients are looking for and whether that’s something you can accommodate, and also find out their budget and their timeline. This allows you to prepare for the discovery call or refer your clients to a more suitable design firm if they’re firmly outside of your style or fee structure.

  1. Services

This will form the nuts and bolts and help clients understand whether you’re the designer for them, saving you time. I do generally recommend including at least a pricing range and eliminating confusion by addressing common questions while your prospective client is in the right frame of mind on your services page.

SEO, website security, optimisation, responsive design, clear contact information, social media integration, privacy policies and analytics are all must-haves too, and as your business grows consider adding a Resource Hub to include blog posts, podcasts, guest speaking and your contributions to and mentions in magazines or journals. A client login space is also a great functionality to add, allowing clients to review designs, images, timelines and payment details in a password protected space.

About the author

Clare Cahill is a website designer with a passion for creating websites for interior designers. Clare creates classic, strategic websites that stand the test of time, as well as offering software based solutions to streamline your workflow behind the scenes.

Ready to elevate your interior design website?

As an interior designer, you know you need a website that reflects your commitment to quality and gives your ideal clients confidence in your ability to bring order and beauty to their homes, as well as offering them a glimpse of the exceptional experience they can expect working with you.

Your time is precious and shouldn’t be spent learning to code and maintain a website. You want to work with a website designer who understands your values, celebrates your work and ensures the process is simple and enjoyable.

To get started, share some details so I can prepare for our first meeting, and you’ll receive a link to book a discovery call. 

Let’s create a beautiful, timeless website that speaks directly to your ideal clients, streamlines your workflow behind the scenes and honours your reputation.


I am a web designer with a passion for supporting interior designers and creative professionals


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"Clare took my website from generic and drab, to capturing my brand in every single way."

“If you’re a designer in need of a professional website designer, Clare is absolutely your go to. Clare took my website from generic and drab, to capturing my brand in every single way. Her knowledge around processes, aesthetics, and website functionality are at the highest level in the business. She is quick to respond to feedback and quick to make any changes should you want any. As designers- we are built to focus on creating beautiful spaces for our clients. Let Clare help you with the backend of how to elevate what you do and help target the right clients for your business. I can’t say enough wonderful things about her services.”

– Sarah Williams
Locke Interiors

Your Questions Answered

Choosing the right creative partner feels like a huge step – there are so many designers out there. Below, you’ll find the answers to some of the questions I most often receive. If you have further questions, don’t hesitate to get in touch.

For years, I worked with professionals from a range of industries, including law, investment and finance, sports clubs, hospitality and consulting. I decided to focus on supporting interior designers because I know it is a field I can add extra value to with my eye for visual spacing, balance and typography.

That said, I love to support professionals from other fields – please get in touch to find out whether we’re the right fit.

The best person to ask is my past clients – please take a look at my case studies for a thorough answer! I take a lot of care over the thoughtful experience I put together for my clients – it’s important to me that I demystify and simplify the web design process so that you can enjoy the journey.

I also believe your website should be a powerhouse, working hard for you behind the scenes while you focus on your clients and then enjoy your life behind the scenes. I am passionate about using SEO and intentional design to leverage your site and bring your ideal clients to your door.

It is important to me that my clients receive the service they need within their budget. Your proposal will vary depending on whether you need support with branding, copywriting and digital strategy, and whether you require a blog. As a rough guide, projects usually cost between £3,000 ($3,800) for a simple one page site and £10,000 ($12,000) for a full website and blog. I itemise my proposal to allow you to pick the investment that feels right for you.

You can read more about how much it costs to build a website here.

I take a 50% deposit at the start of the project, with the remainder payable prior to website launch. Alternatively, you can choose to pay in instalments, with the website launch scheduled after the final payment has been received.

My Care Packages start from £100 ($125) per month, which includes hosting, updates, backups and security checks.

If you would like extra design work, including support with adding blog posts and sourcing images, I can handle that too! You can pay monthly, quarterly or annually and schedule your design hours monthly or quarterly depending on what suits your workflow.

This really varies – if you have a clear vision for your site and your content and images ready (or plan to work with a copywriter), your website could be ready for launch within a month from when I receive the final content. I schedule projects as they come in, depending on my workload and yours, and we plan a timeline together at the outset of the project.

You absolutely can, but keep in mind that it is usually the biggest job of the website build. I have a brilliant copywriter who is on hand to support you with your copy if needed, and would be happy to put you in touch. Click here to learn more about copywriting and your website design project.

I have done a lot of branding work for previous clients, including selecting and refining a colour palette and typography and logo design. I can also support you with print design for your business cards, letterheads, invoicing and email templates, as well as social media templates.

I have a sixtypoint SEO checklist that I work through for every client to ensure we give your website the very best possible chance of ranking for SEO. If you wish to get more support on SEO, I have an expert SEO consultant who provide you with a tailor made strategy and content plan for the first three months of your business.